Privacy Policy

1. Introduction

At Hyper (TRACUP PTE. LTD.), we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you. This policy applies to our website, mobile applications, and all Hyper AI products and services we provide. Please read this privacy policy carefully to understand how we collect, use, and protect your information.

2. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, username or similar identifier, title, date of birth and gender.
• Contact Data: includes billing address, delivery address, email address and telephone numbers.
• Financial Data: includes bank account and payment card details (securely processed through third-party payment processors like Stripe).
• Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website and use our products.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Order Processing and Delivery: Where we need to perform the contract we are about to enter into or have entered into with you, including processing payments, arranging deliveries, and providing you with products and services.
• Customer Service: To provide you with customer support and service, respond to your inquiries, and handle returns and refund requests.
• Product Improvement: Where it is necessary for our legitimate interests to analyze product usage data to improve our products and services and develop new features.
• Marketing and Communications: Where you have consented, to send you marketing communications, product updates, and special offers. You can unsubscribe from these communications at any time.

4. Data Sharing and Disclosure

We may share your personal data in the following circumstances:

• Service Providers: With third-party service providers who help us operate our business (such as Stripe for payment processing, shipping companies for delivery, cloud storage services, etc.). These providers only have access to the information necessary to perform their tasks and are obligated to protect your information.
• Legal Requirements: When we believe disclosure is necessary to comply with legal obligations, protect our rights or property, prevent fraud, or protect user safety.
• Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality. We use SSL/TLS encryption technology to protect data transmission and employ industry-standard security practices to safeguard your information. Despite our efforts to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure.

6. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: You have the right to request copies of your personal data that we hold.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we delete your personal data under certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
• Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain circumstances.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and understand where our visitors are coming from. Cookies are small text files placed on your device. You can control the use of cookies through your browser settings, but please note that disabling cookies may affect certain website features. The cookies we use include: necessary cookies (essential for the website to function), performance cookies (help us understand how the website is being used), and functional cookies (remember your preferences).

8. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

10. Contact Us

If you have any questions, comments, or requests regarding this privacy policy or our privacy practices, or wish to exercise any of your rights, please contact us at: Email: service@tracup.com; Address: 15 Beach Road, Beach Centre, Singapore. We will respond to your request within a reasonable timeframe.